Limited to only 100 pieces worldwide, the Men’s Auto-Tek Automatic Watch is a finelooking and comfortable self-winding timepiece made by valued Swiss watchmakers Swisstek. Sparkling with natural brown diamonds, the watch also boasts an exposed date wheel and an exhibition case back protected by a lasting sapphire crystal. The brown strap is made of luxurious crocodile leather and fastens securely with the aid of a push-button clasp with a buckle. The one-of-a-kind watch is water immune to 165 feet (50 meters).
The Swisstek Story![]()
Launched in 1996 by Valley resident Kunal Naik as a family business with the aid of his father, Swisstek has led the resurgence in petite Swiss watch developing and emerged as an global luxuriousness Swiss-made watch brand synonymous with bold designs that integrate rare and distinguishable elements.
Nearly 15 years later, today Swisstek is a $1.5 million company with watches that are sold in 50 stores all over the U.S., 50 throughout Europe, as well as stores in Singapore, Hong Kong and India, and a strong presence in Abu Dhabi, Dubai, Kuwait City and Qatar. Developing the Swisstek brand at a time when inheritance Swiss watchmaking was being outsourced to huge volume-based devising practices, Swisstek is one of few companies to work completely with these petite watchmakers for inspiration, influences and as a source for quality constituents for Swisstek’s collections. With the conception and design of each timepiece produced in Phoenix, and portions of modification devising taking place in the U.S., the company’s Swiss counterparts stay involved providing counsel and input on these processes.
Each Swisstek watch is produced as a fixed edition and is crafted from the most eminent quality, cutting-edge materials and Swiss-made movements, from high-performance tungsten to dynamic Finnish stainless steel. Incorporating distinctive elements not found in established watch collections, Swisstek brings about bold and distinguishable designs with natural colored diamonds, sapphires and emeralds. Natural diamonds are peculiarly rare as the natural procedure to develop these one-of-kind red, pink, purple and chocolate stones requires the perfective combining of physical conditions, followed by meticulous sorting and assessment by Swisstek pros for each timepiece. With each timepiece personally inspected by Naik, all diamonds used are also hand-selected.
“I’ve always been fascinated by the intricacies of a watch, what goes into creating each piece and how they are designed,” said Kunal Naik, CEO of Zee’s International, architect and manufacturer of Swisstek. “There are over 200 pieces inside each watch and our doctrine is that each and each component, motion and material is necessary to creating a high-quality, lavishness timepiece.”
